Gauteng, Centurion
Availability: ASAP
Salary – R 20 000 – R 24 000 Monthly Basic Salary
Job Types: Permanent
Our client, a trusted retailer for firearms and ammunition, Centurion, is searching for a young, dynamic Marketing Specialist to join their dynamic team!
Duties & Responsibilities
- Conceive, plan, execute and optimise the company’s social media presence and image, building on existing foundations.
- Plan, execute and optimise integrated marketing campaigns (digital & traditional).
- Manage campaigns on Meta Ads and Google Ads:
- Build & optimise compliant campaigns
- Navigate restrictions on firearms and regulated categories
- Track & report performance metrics
- Deliver campaigns across Facebook, Instagram, YouTube, email newsletters, WhatsApp groups, and expand into new channels.
- Grow the company’s traditional marketing presence, including billboards, pamphlets, expos and events.
- Collaborate with Sales & Management to define objectives, messages and campaign schedules.
- Work closely with the webmaster (Magento 2) to align campaigns with website content and promotions.
- Manage subcontractors (graphic design, video, photography, and agencies).
- Analyse performance using Google Analytics 4, Metricool and Klaviyo.
- Integrate platforms and data (eg. Klaviyo – Meta Ads, synchronising databases, consolidating cross-platform metrices.
Desired Experience & Qualification
- Degree/Diploma in Marketing, Communications, or related field (or equivalent experience).
- A suitable tertiary qualification is mandatory.
- 3 – 5 years marketing experience.
- Proven experience in firearms marketing or other restricted categories on Meta/Google.
- Strong Meta Ads and Google Ads expertise (campaign, creation, optimisation, compliance).
- Proficiency with Google Analytics 4, Metricool and Klaviyo.
- Bonus : Firearms knowledge, reloading experience, and active participation in sport shooting.